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MALDEN, Mass., May 13, 2015 -- New England Coffee Company, which has been roasting coffee locally for 99 years, today announces the availability of its Spring Awakening blend.

Say good morning to spring with this spirited blend of South American, African and Indonesian coffees. We carefully light roast these exotic beans to bring out the lively character and sharpness expected from these wonderful origins.

Spring Awakening boasts an exotic, lively character to complement the long-awaited beautiful spring mornings.

As with all of New England Coffee's blends, Spring Awakening is made with 100 percent high-quality Arabica coffee beans and small-batch roasted to ensure the perfect flavor. Spring Awakening is a lighter roast that brings out the lively character and sharpness unique to the special blend of beans from different origins. Spring Awakening is part of a series of limited-time-only products New England Coffee will offer throughout 2015. The special blends will include longstanding customer favorites along with several new flavors.

Spring Awakening features bold, colorful packaging reminiscent of the spring bloom. It is available in 12-ounce freshly ground packages through June 2015 online at www.newenglandcoffee.com and at select retailers, including ACME, Market Basket, Roche Bros., Shop Rite, and TOPS.

To support the launch, the company this Friday will provide Bostonians with a Spring Awakening sampling campaign. Bags of Spring Awakening coffee, mugs and coupons will be handed out at locations throughout downtown Boston by "zombies" to celebrate the arrival of warmer spring weather and help ward off the #coffeezombie lurking in all of us.

About New England CoffeeA Division of Reily Foods and headquartered in Malden, Massachusetts, New England Coffee was founded in 1916 by the Kaloyanides and Dostou families. As New England's largest independent coffee roaster the company prides itself on buying and selling premium coffee and providing the best service possible. New England Coffee packaged coffee is available in supermarkets across the U.S. and brewed at more than 5,000 foodservice locations. Using only the finest Arabica beans, New England Coffee offers superb blends, delicious flavored coffees, full-bodied dark roasts, whole bean and exotic blends from locations such as Colombia, Brazil and Costa Rica. Visit www.newenglandcoffee.com for more information or follow us on Facebook and Twitter @NE_Coffee.

Media Contacts:
Michael McManama
New England Coffee Company
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(781) 873-1531

Jeff Dillow
Hollywood Public Relations
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(774) 773-9571

SOURCE New England Coffee Company

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